October 15, 2010

Watch Out for Woolies!

A couple of months back I was paging through the pages of my fave SA magazine, Elle, and happened to notice the above press release on Woolworths Footwear. It was the August issue to be exact. And since then I must say that Woolies have really upped their game in the shoe dept. Walking into the V@A store the almost explosion of sandals and shoes is overwhelming. Their TV adds on their flat hangsell product starting @ R120 also showed that they are taking this department really seriously this season.
And then yesterday I bought the Nov issue of Elle and found this very strong advertorial on more of the same. Think we should keep an eye on the competition.

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