March 26, 2012

Retailer Overview: ALDO

ALDO stores are all over New York.
This trip the main focus story to be highlighted in the windows was the chalky pastels and the floral prints.
This retailer always covers the look for the season across all constructions & heel heights, appealing to a wide customer base.
They were also showing their Arise Designer Collaboration Collection upfront in some of the bigger stores.












Pops of neon





Patent courts










ALDO Designer Collaboration Project Arise: although very forward styling, spot the use of the key constructions of the season: platform court, net sole court and block heels









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